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Vision, Mission & Values

These are the ideals that guide us.
Our Story

Our Founders’ Philosophy

  • Through building a reliable brand, national foods must get itself recognized as a leader in Pakistan and abroad.
  • National Foods must focus on customer needs and serve them with quality products that conform to international standards & local standards.
  • We must strive to be leaders in all the brands that we produce.
  • Our research must continuously produce new and well-researched, innovative products to promote health and nutrition.
  • We must prove ourselves to be good corporate citizens, support charitable causes for betterment and focus on Triple Bottom Line for People, Planet and Profits.
  • Projects to be identified and initiated that contribute to the economy of Pakistan positively.
  • Reserves must be built, new factories created, sound profits made, and fair dividend should be paid to our stockholders.
  • We must create an environment in our offices and factories where talent is groomed, and people have every opportunity to advance in their careers.
  • With the help of Almighty Allah, the company can achieve its targets in times to come.

Our Vision

Creating food that enriches the lives of
people everywhere.

Our Mission

We will achieve our vision by designing and
manufacturing food and related products,
conforming to international standards and
guidelines for nutrition, health, wellness and
quality, bringing joy and happiness to
people everywhere.

Our Values

Go Above and Beyond
  • We love what we do
  • We have the courage to question the status quo
  • We think big and create new possibilities
  • We bring positive energy to everything we do
  • We are driven by new challenges and learning opportubities
Customer Centric
Prioritize Customer Experience (Internal & External)
  • We continuously seek to understand and identify customer needs
  • We focus on providing convenience and value to our customers
  • We listen to our customers and treat them with respect
  • We are clear and transparent in our communication
  • We consider all customer touchpoints to offer the best possible solution
Trust Each Other and Achieve Together
  • We work collaboratively across organizational boundaries on common objectives
  • We respect each other’s ideas and opinions
  • We give constructive and candid feedback
  • We share knowledge and experiences to help each other develop
  • We celebrate the wins together
Excellence In Execution
Lead, Commit and Deliver the Best
  • We set a clear direction for our deliverables
  • We make decisions which result in increased productivity and efficiencies
  • We develop proactive solutions to overcome current or potential challenges
  • We work on continuous performance improvement and learning
  • We strive to consistently add value to the business and the environment
Own It and Deliver It
  • We lead by example
  • We are responsible for all our actions and decisions
  • We empower ourselves and take initiatives to meet business needs
  • We own our growth and development
  • We are responsible for the safety and well-being of ourselves and our community