Our Impact Apart from consistently delivering premium-quality products, we want to do everything possible to preserve the environment of our beautiful country. We launched an incredibly interesting, yet engaging campaign #LetsPlantOurFuture, with the objective to make a colossal positive impact on our environment, reduce carbon footprint, and make people well-versed with the power of repurposing resources.
As a result of our campaign, we have successfully reduced the use of paper material board by a whopping 25%, consequently reducing tree-felling rate, playing our role to reduce our carbon footprint. This has resulted in reduced carbon emissions and limited carbon footprint.
We are also collaborating with the government of Pakistan and WWF to safeguard and promote efforts towards tree plantation and reforestation at the national level.