National Foods works closely with the farmers to enhance and improve the value chain to deliver the highest quality of products while setting benchmarks
in the industry. Through a case study published by the Pakistan Business Council (PBC), we have highlighted how our efforts have led to the registration of
red chilies as a commodity on the Pakistan Mercantile Exchange (PMEX).
The efforts undertaken to preserve the production and yield of Dandicut – a red chili variety specifically grown in Kunri, Sindh, has resulted in the improvement
of crop quality and protection of the crop against Aflatoxins and preference over other varieties. Moreover, red chilies have also been registered as a commodity
on Pakistan Mercantile Exchange (PMEX) for the industry to buy.
