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| Home
>> About
the Company >> Historical Background |
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| Click on the time periods
below to learn about our history and progress.
1970
- 1980
1981 - 1991
1992 - 2002
Take
a trip down memory lane ... |
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| 1970
- 1980 |
| Till 1970, the spice industry
although flourishing locally was not structured,
and spices were basically unbranded, sold loosely.
National Foods was formed
when the present management took over a small
company called "National Food Laboratories
Limited", with the idea of introducing branded,
packaged spices: a revolution in the Pakistani
market. Red chillies, turmeric and other spices
were introduced in clean, packaged form to the
consumers, and despite the prevalence of loose
spices, conversion to National Foods products
was quick and steady.
The Company began its
life in a rented warehouse in Dinar Chambers with
an initial sale of only Rs. 16,487 in its first
year. Our origins were humble but our vision and
aims were always high, witnessed by the purchase
of a new spice mill and packaging plant in 1978
as a step towards being a progressive company.
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| 1981
- 1991 |
| The journey to its present
status of being Pakistan's leading food brand had
many milestones. In
1981, the company launched its Salt Products which
proved out to be a successful and lucrative venture
for the company.
In 1986, the new factory complex
was constructed, in which a major chunk of manufacturing
facilities still reside.
In 1988, National Foods
became the certified vendor of McCormick, USA,
as part of their Supplier Certification Program.
The certification was awarded on the basis of
excellent production and quality credentials.
In the same year, National Foods, then a Private
Limited company was converted into a Public Limited
concern.
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| 1992
- 2002 |
| From the beginning, National
Foods had a clear vision: its aim was to be a complete
food company, and to do this, constant value addition
was necessary. Guided by its founding principles
of quality and purity (which remain intact), National
Foods enjoyed success in its pioneer venture, which
permitted steady expansion into other categories.
1991 experienced diversification
in the company's products portfolio with the launch
of the pickle range.
In 1992, as an effort towards
contribution for social welfare and responsibility,
it joined hands with UNICEF, in order to propagate
the use of iodized salt, to fight diseases like
goiters.
In 1997, National Foods ventured
forth with its wet range and our Ketchups and
Jams were launched in the market.
The ISO certification achieved
in 1998 further assisted our pursuit of excellence.
In 2000, mainstream products were launched in
Australia to offer ethnic food to non-Asian consumers.
2002 has been a crucial year
as it has witnessed three major capital investments,
namely the launch of Bin Qasim Industrial Unit,
deployment of a New Sauce Plant and ERP (Enterprise
Resource Planning) Software implementation.
It has been 30 years since
National Foods was formed. Today, it is well established,
in fact a household name. Its products are sold
not only domestically, but also in far-flung corners
of the globe. Despite these feats, National Foods
has not reached the end of its growth path. There
are still many horizons to conquer, and National
Foods will continue to progress, and to offer
quality food to its consumers. |
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